In question 1(a) you need to write about your work for the Foundation Portfolio and Advanced Portfolio units and you may refer to other media production work you have undertaken.

You will be asked to describe and evaluate your skills development in one of the following areas:

  • Digital Technology
  • Creativity
  • Research and planning
  • Post-production
  • Using conventions from real media texts

Digital technology – Equipment, Software & Uses of the Internet


  • Moving from a regular Panasonic cam-corder (find name) to a DSLR – Canon 600D; ISO, shutter speed and aperture, HD etc
  • Sound – externally recorded through the H1 recorder and added into the timeline rather than the camera recording the sound – better quality


  • Moving from Apple’s Final Cut to Adobe Premiere Pro/Final Cut Pro
  • Celtx from Word
  • PhotoShop advancements

Uses of the Internet

  • Social Media – (Facebook, Twitter, Youtube) – sharing and receiving feedback

Creativity – Equipment, Software and Uses of the Internet


  • DSLRs – Canon 600D – ISO, Shutter Speed, Manual Focus, Film Look – more control


  • Celtx (Sharing Collaboration – PDF)
  • Final Cut Express > Final Cut Pro – Undo = in Express, you can undo 32 times – Pro is 99 times. Sound Effects.

Uses of the Internet

  • Social Media – How we drew from our first production towards our later pieces – Facebook events and details

Research and Planning – Software and Uses of Internet in Pre-Production


  • Celtx from Word
  • Editing – Storyboarding (going from drawing to PhotoShop)

Uses of Internet in PP

  • Rise in Tutorial productions – Film Riot, DSLR tutorials (camera settings)

 Post-production – Software and Uses of the Internet


  • Dialogue is synced – external recording added to ensure better quality
  • Editing – Sounds Effects in Final Cut Pro not Express, plus more options concerning colour correcting and grading
  • PhotoShop – masking and advanced editing

Uses of the Internet

  • Social Media (sharing first and second cuts to get a better product – Ryan Connolly)

Using conventions from real media texts – Equipment and Uses of the Internet


  • Crane and DSLR – more of a professional, film-ic look due to advanced control over settings (concerning the camera)

Uses of the Internet

  • Social Media – sharing short films between the cast on Facebook
  • Increasing use converged media – increased consumption – YouTube, Vimeo


How did you use media technologies in the construction and research, planning and evaluation stages?

Here we are at another part of my evaluation concerning my A2 short film, Screen Three. This post is all about MEDIA TECHNOLOGIES and I hope you’ll learn about how I used different examples of them, such as PhotoShop, my camera, Premiere Pro and much more, in each stage of production.

The video below gives an insight to Celtx – a program that allows users to create their own professional scripts. It worked very well in pre-production to act as a blue-print and plan for our piece, and here’s how:

In order to make Screen Three the film it is, many technologies were used and manipulated to my advantage. The video below goes into detail more technologies that I used; enjoy!




What have you learned from your audience feedback?

The video above delves into the following things:

  • the processes I employed to distribute my film in order to reach an audience
  • how I obtained audience feedback
  • what I did with their reaction: what I learned and how I applied what they said into practical ideas.

Video transcript: Audience Feedback Script

The audience feedback I received before the film was considered finished is also worth noting. In order to improve the piece, Screen Three was shown to a group of media students who responded with written feedback. Examples can be seen below.

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The feedback was very helpful and led to changes being made to the film in many ways. Despite all the feedback being relatively positive, the volume of the telephone sound effect was frequently highlighted as an issue. Many thought it was too loud and rather than proving effective in the scene to highlight the rudeness on the antagonists, the sound was annoying and not pleasant to hear at the volume it was set. After learning this, I returned to Final Cut Pro and lowered the volume to get rid of this distraction. Similarly, the majority of the audience wanted a different sound effect for the crash during the film’s climax. This was addressed and altered immediately and I think learning of this problem led to a better result.



How effective is the combination of your main product and ancillary texts?

Upon starting our research into similar media products, it didn’t take long to realise that films and their products, such as their posters and reviews, have a collective style.

Take a look at the video below to check out the reoccurring elements in my pieces.

I’ve also prepared a podcast on Soundcloud to explain further.


In what ways does your media product use, develop or challenge forms and conventions of real media products?

Analysing real media products may be an important stage of pre-production that will improve your overall film. In this post, I evaluate how I manipulated conventions of these products to my own advantage. Below is a video specifically concerning my short film, Screen Three, and its relationship with real media products. For example, Screen Three does not have a happy ending since the audience is left on a cliffhanger after horrific events happen to the film’s protagonist. This conflicts with a convention of most drama films where the main character lives “happily ever after”. Aspects like this are explored in the commentary below.

In regards to my ancillary texts, I prepared a Prezi to answer this question. Be sure to follow link and enjoy the presentation!”