PUTTING A FIRST EDIT TOGETHER

In order to begin our film poster, Jannath and I needed a clear understanding on the purpose of the media and how it was constructed. We did this by looking at a range of film posters from all sorts of pieces, but especially from those belonging to the drama genre.

Whilst both being dramas, He Got Game (Spike Lee, 1998) and The Sixth Sense (M. Night Shyamalan, 1999) are two very different films and their posters illustrate this.

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We had the photo we wanted to use so our next move was to open it within PhotoShop and begin editing. By studying the content and composition of various posters of films, particularly those from the drama genre, I had the knowledge of how to put together this poster and PhotoShop allowed me to put it together. Using the website, Facebook, Jannath and I could easily share our feelings towards elements of our poster at different stages. We were able to discuss what worked and what didn’t work, and you can see this below.

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I sent her screenshots of the two images below. This provided her with a visual presentation of what I had been working on and together we could come to a conclusion on an issue. In this case, we were discussing where the time should go; above or below the central image.

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22 layersAbove is the image I manipulated as the main element of my poster. By adding adjustments such as “Contrast” and “Levels” and masking on PhotoShop, I was able to make a much more stylistic image that was true to the tone of the film. It also made a more appealing photo that more easily fitted into the poster’s black background. To the left here is the alternative layers that worked together to create the final piece. Images in PhotoShop are composed from a series of layers such as smaller images, shapes and text and layers. If a layer is above another layer in the layers window, such as “Layer 14” is to “Layer 13”, it will appear above it in the workspace. Many layers were pieced together to make the final piece below.

The majority of the layers in my poster were text which consisted of different fonts set out differently; having alternative spacing and sizes. Manipulating the settings of the text was vital in getting the right look, rather than sticking to the default settings.

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COMBINING POSTERS AND ILLUSTRATIONS


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In order to experiment with poster ideas, I used Jannath’s artistic talents to replicate the work we researched together concerning illustrate film poster. Above is an early draft Jannath put together using a still from our film.

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Above and to the left are examples of illustrated film posters from the Star Wars series. These have remained some of the finest and most famous examples of this technique of construction. The painted faces create an appealing look that Jannath and I wanted to replicate. In the video below, you can see the process I undertook in PhotoShop in order to enhance the image and match it to the style of Screen Three.

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Despite the success of the image above, Jannath wanted something more detailed and so she independently pursued a painting that would be used for the poster piece. This technique of creating images is far better than the pencil drawing since it offers a much nicer, authentic look.

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I made a number of alternations on PhotoShop to the high quality image I captured with my Canon 600D camera. Examples of these stage can be seen above such as adding darkness to areas of the photo, and adding text to create the poster. Our final piece can be seen below.poster 2 edit

“HOW DID YOU DO THAT?” – IMAGE MANIPULATION AND ENHANCEMENT

This post is all about the processes and technologies behind beginning to create a poster for our film, “Screen Three”. In the video below I talk about editing Jannath’s sketch, taking this image as inspirational for our poster photo and editing this photo on PhotoShop.

The slideshow below will give you a closer look at the plans we did for our poster. Clicking on each image will enlarge them and will feature more details and them and how they’re made.

The original sketch that served an a draft for our poster communicating content and composition.Art by Jannath Hussain.

The original sketch that served an a draft for our poster communicating content and composition.Art by Jannath Hussain.

The edited poster plan achieved through Adobe's PhotoShop.

The edited poster plan achieved through Adobe’s PhotoShop.

THE COMPONENTS OF A FILM POSTER

This video nicely demonstrates how a film poster is constructed in a very conscious way  where every element in the piece is strategically chosen and positioned. The purpose for a film poster is to advertise a film and attract attention for a production which is achieved through a number of ways.

Described in the video as “the first line of attack” in getting people to see the film, film posters must give suggestions to answer two important questions about a production; what’s the mood of the film and what genre does it fall into? For example, if we look at The Silence Of The Lambs movie poster there is a sense of unease as an emotionless face stares back at us while a grotesque moth rests on the mouth of this person. It’s disturbing and sinister, and the dark atmosphere it communicates suggests the film its advertising is a horror or a thriller of some kind. It appears to be a serious looking film due to the lack of emotion and has a important quality of successful film posters; it’s eye-catching and memorable.

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The poster for The Silence of the Lambs drew from the dark work of Salvador Dali, shown above. Investing time researching artists might work to our advantage for our poster production.

Posters can communicate cast. If we return to The Silence Of The Lambs movie poster we seen Jodie Foster who upon the release of the film was an established actress and a familiar face to many from both T.V. and cinema screens with such roles as Iris Steensma in Martin Scorsese’s Taxi Driver (1976). Although posters can feature no cast or an ensemble, featuring a member of cast who audiences will recognise will be rewarding for the production and increase interest. With our poster however, we only have amateur actors who, despite being brilliant, won’t ring bells when viewers see like as though they saw a Robert De Niro or a Tom Cruise perhaps. Having the cast on the poster is a great way to tell viewers what the film’s about and might also create attraction for the movie if they’re interested in the actors they see.

The composition of these characters amongst the poster is also very important and you can see this below when the annotated image I created.

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THE TITLE

Within the first few days of editing, Jannath noticed the blank screen accompanied with “The Night of the Living Dead” soundtrack could be put to better use. She thought we could have our film’s title there to introduce the production and I think this will add a great touch to the production. It would add to the effect we planned out to achieve with the seemingly non-digetic music becoming digetic, which means it purports to be from the world of the film.

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With the help of “dafont.com” Jannath and I were able to find a font that suited and said something about our film. This had to be a very concious decision and we both took time in deciding what to look for. I began with looking at more messy-looking fonts to be reminiscent of the chaos that is to come later in the film however, soon it came apparent that I was looking in the wrong place. We began looking at fonts similar to those used in cinemas since we thought using one of these will more thoroughly set the scene of the movie theatre and add to the atmosphere, which is created by the sound of the film being played. There were dozens to choose from and we came across “Bellerose”.

dafont pageAfter installing the font, for free as dafont supplies, I took to PhotoShop to experiment. Part of the editing process I did can be seen at the top of this blog as I messed around to try and get the title I envision. Bellerose had the balance between the old-school-cinematic-look and a certain quirkiness I think our font needed. You can judge for yourself by looking at the lists of its characters below.

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